Today, for the first time in history, there are more people over age 60 than under age five. Yet, less than 1% of charitable grant dollars fund causes related to seniors and aging, creating a massive imbalance for older adults in need. Home Instead, Inc., franchisor of the Home Instead Senior Care network, is working to tip the scale.
To raise awareness of the need and kickstart more contributions to senior causes, Home Instead, Inc. founders Paul and Lori Hogan recently launched a $2.5 million fundraising campaign with a $500,000 gift to the Home Instead Senior Care Foundation. The couple is also committed to matching contributions, dollar for dollar, up to an additional $1 million. A recent report from Giving USA found charitable giving by individuals declined by about 1% last year. However, foundations and corporations are stepping in to fill the need, with foundation and corporate giving rising by 7.3% and 5.4% respectively.
“We want to wake up the world to the needs of seniors in local communities everywhere,” said Paul Hogan, co-founder and chairman of Home Instead, Inc. “Our goal is to raise $2.5 million to celebrate our 25th anniversary. Not only that, we want to inspire people to start investing more in the wisdom and experience seniors offer.”