Joanne Ford knows all too well the challenges hospice faces in senior living.
“One of the barriers for people making referrals to hospice from assisted living facilities is (AL operators say), ‘We don’t want people to see hospice in our building — please don’t wear your name tag here,’” says Ford, vice president of the AL division of Tidewell Hospice out of Sarasota, Florida. Tidewell delivers hospice services to residents in 174 AL facilities, with an overall average daily census of more than 1,100.
“We actually have corporate entities that tell their folks, ‘Don’t refer to hospice. We don’t want that image in this building,’” Ford says. She spoke with Senior Housing News for a recent deep-dive report exploring the pressing need for senior living providers to formulate hospice strategies, and the significant benefits they could see from doing so.